Total Project Value
$8.63M
10 Duets · Avg $863K
Sold + Reserved
$1.70M
▲ 19.7% sold-through
Active Leads
14
▲ 4 this week
Days to First Close
142
Sept 21, 2026
Inventory Status
All 10 Duets at a glance
Recent Activity
Duet 06 closed — $849,000
Duet 04 reserved with $5K earnest
3 new pre-sale leads from launch event
Building C — drywall complete
Walk-through scheduled — Duet 01 Caldera
Marketing Reach · This Month
Smith Robinson Real Estate Two70 distribution
Content Views
1.04M
▲ 12% MoM
Site Visits
8,420
▲ 31% from launch
Showings Booked
23
▲ 9 this week
Avg Days On Site
3:42
Industry: 0:48
Project Pro Forma · 10 Duets
Total Project Economics
Gross Sales Revenue 10 × avg $863K
$8,630,000
Land Cost $75K × 10
($750,000)
Hard Construction Main + finished basement, blended $183/sqft
($5,940,000)
Soft Costs Permits, design, financing
($350,000)
Total Project Cost
$7,040,000
Gross Project Profit (Pre-Commission)
$1,590,000
SR Two70 Marketing Commission 6% of gross sales
($517,800)
Net Project Profit to Developer
$1,072,200
Net Margin
15.2%
Net profit / total cost. Industry benchmark for premium Duet product is 12–18%.
Avg Profit Per Duet
$107,200
After SR commission. Halcyons profit at $120K+ thanks to lower hard cost; Calderas at $105K with the largest revenue.
Project Timeline
22mo
From land close → final duet close. Phase 1 (5 duets) by month 14, full sell-out by month 22.
Cashflow Timeline · Projected
Capital outlay vs. closing revenue, by month
Per-Duet P&L
Profit projection by Duet
| Duet | Plan | Sale Price | Total Cost | Gross Profit | Net (after 6%) | Margin | Status |
|---|---|---|---|---|---|---|---|
| TOTAL | $8,630,000 | $7,040,000 | $1,590,000 | $1,072,200 | 15.2% | ||
| Duet | Building | Plan | Sq Ft | Beds / Baths | Price | Status | Buyer | Close Date |
|---|
Inbox
14Marketing & Reach · Last 30 Days
The most watched real estate team in Southeast Idaho.
Smith Robinson Real Estate Two70 has driven 1.04M content impressions for Harvest Heights this month — more than every other listing team in Madison County combined.
Total Reach
1.04M
▲ 12% MoM
Web Visits
8,420
▲ 31% MoM
Leads Captured
14
▲ 4 this week
Showings Booked
23
▲ 9 this week
Lead Conversion Funnel
How impressions translate to closed Duets. Baseline measurement window: 30 days.
*Showings include both inbound form leads and direct agent referrals.
Reach by Channel
Where the views come from
Instagram Reels582K · 56%
Facebook291K · 28%
YouTube + TikTok132K · 13%
Direct + Email38K · 4%
Top-Performing Content
What's actually selling
| Asset | Reach | Engagements |
|---|---|---|
| "The Caldera at Twilight" reel | 418K | 31.2K |
| Mill Hollow site flyover (drone) | 218K | 14.8K |
| "Why Duets Aren't What You Think" | 147K | 9.6K |
| Kitchen walk-through · Halcyon | 93K | 5.4K |
| Rick: "What $850K gets you in Rexburg" | 87K | 7.1K |